Creative Copywriter

Home-Based
|
Full Time

About Us

We’re a software company. Our team all work from home, and we encourage a healthy work/life balance. 

Our software assists trade businesses in their takeoff and estimating process. The company has been steadily growing for over 10 years, now it’s time to expand our marketing team. 

About You

You’re an experienced writer with a deep understanding of the social media landscape.

We’re looking for a self-starting wordsmith who doesn’t mind digging in to learn about an industry you may be unfamiliar with. Ideally, you’ll have a minimum of two years of experience in writing for the web with an understanding of SEO practices and a proven ability to write catchy, creative headlines and copy.

We’re a small team so we’re looking for the initiative to source relevant topics and opportunities to engage our audience.

We would expect at least a moderate level of experience with WordPress or Webflow and email marketing platforms such as Mailchimp or similar. 

Basic to moderate graphic design skills will be considered a huge bonus.

It’s important that you have a reliable internet connection and a dedicated workspace at home.

The Role

Primarily you will be required to craft creative and engaging copy across all brand channels, including our website, email, social, and PPC. The nature of our audience means you can afford to have fun with the TOV.

Key responsibilities

  • Monitor and manage social media channels
  • Post regular social media updates
  • Write and revise copy for our PPC channels
  • Write articles for our blog
  • Write editorials for trade-related magazines
  • Write collaborative content with our partners and trade associations.
  • Revise and refresh website copy appropriate for our audience with SEO in mind.

All your equipment will be provided. Industry-related training is also provided, but you’ll be encouraged to ask around and get to know what you need to know. 

We have a brand kit, so the brand identity framework is in place. 

You will report directly to the marketing manager.

Advantages

Familiarity with Google Ads and/or Facebook Business Manager.

Basic to moderate graphic design skills (Canva and/or Figma).

Please submit your resume, a cover letter and links to examples of your work to: marketing@groundplan.com

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We look forward to hearing from you!
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